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How to WritePress Releases

Among the many things writers can produce, one item is a press release. But, there’s an art to penning a compelling one, a skill I am still perfecting. Although the intent of the press release is...

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Turning Fans into Influencers

Although the labels vary, writers have three levels of supporters: Friends, fans, and influencers. Friends like us and follow us, be it online or in the real world; they may read our books. Fans adore...

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Don’t Be That Guy: Embrace Your Fans and Feed Your Followers

I once attended a lecture by a writer I admired and followed. He said he’d hang out afterwards, during the break. I bought his latest book and returned to have him sign it; I hoped we might talk a bit....

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If We Don’t Promote Our Blog, it Doesn’t Matter

When I started blogging in 2008 my readers came from two sources: friends who knew about my blog (that is, I told them about it) and people who discovered it online. I had more readers who I didn’t...

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Promote Your Blog

A few weeks ago, when I finished my series on blogging, I invited readers to post a link to their blog. No one did. I know many of you have blogs, so I’m not sure what went wrong. Perhaps the …...

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Should You Monetize Your Website or Blog?

Platform building gurus recommend monetizing our author websites – that is, to sell ads and place affiliate links. They also say to start sooner rather than later. They suggest this for two reasons....

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Do You Suffer From Marketing Inadequacy?

The success some authors have in marketing their books can overwhelm writers or even cause them to give up Last week we talked about how to deal with writer envy, of how to avoid having the abilities...

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